Brand Licensing

July 16, 2011

[Reading Time Estimation: < 1 minute]

Sebuah persetujuan kontrak dimana suatu perusahaan (licensor), mengizinkan nama mereknya atau trademark-nya untuk digunakan pada produk atau jasa yang ditawarkan oleh perusahaan lain (licensee) untuk sejumlah harga atau royalti tertentu.

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