BERITA

AIDA

July 16, 2011

[Reading Time Estimation: < 1 minute]

Attention, Interest, Desire, Action. Suatu tingkatan respons yang diterima oleh konsumen pada saat menerima suatu pesan. Ditemukan oleh St. Elmo Lewis (1898).

jQuery().ready(function(){var blockClass='.tdi_23';jQuery(blockClass + '.tdb-horiz-menu-singleline >.menu-item-has-children a').click(function(e){e.preventDefault()})});jQuery(document).ready(function(){var tdbMenuItem=new tdbMenu.item();tdbMenuItem.blockUid='tdi_32';tdbMenuItem.jqueryObj=jQuery('.tdi_32');tdbMenuItem.blockAtts='{"main_sub_tdicon":"td-icon-down","sub_tdicon":"td-icon-right-arrow","mm_align_horiz":"content-horiz-center","modules_on_row_regular":"20%","modules_on_row_cats":"25%","image_size":"td_324x400","modules_category":"image","show_excerpt":"none","show_com":"none","show_date":"none","show_author":"none","mm_sub_align_horiz":"content-horiz-right","mm_elem_align_horiz":"content-horiz-right","inline":"yes","mm_align_screen":"yes","f_elem_font_size":"eyJwb3J0cmFpdCI6IjExIn0=","elem_padd":"eyJwb3J0cmFpdCI6IjAgOXB4In0=","menu_id":"14609","f_elem_font_line_height":"eyJwb3J0cmFpdCI6IjQwcHgifQ==","more":"yes","block_type":"tdb_header_menu","show_subcat":"","show_mega":"","show_mega_cats":"","mob_load":"","separator":"","width":"","float_right":"","align_horiz":"content-horiz-left","elem_space":"","main_sub_icon_size":"","main_sub_icon_space":"","main_sub_icon_align":"-1","sep_tdicon":"","sep_icon_size":"","sep_icon_space":"","sep_icon_align":"-1","more_txt":"","more_tdicon":"","more_icon_size":"","more_icon_align":"0","sub_width":"","sub_first_left":"","sub_rest_top":"","sub_padd":"","sub_align_horiz":"content-horiz-left","sub_elem_inline":"","sub_elem_space":"","sub_elem_padd":"","sub_elem_radius":"0","sub_icon_size":"","sub_icon_space":"","sub_icon_pos":"","sub_icon_align":"1","mm_width":"","mm_content_width":"","mm_height":"","mm_padd":"","mm_radius":"","mm_offset":"","mm_posts_limit":"5","mm_subcats_posts_limit":"4","mm_child_cats":"","open_in_new_window":"","mm_ajax_preloading":"","mm_hide_all_item":"","mm_sub_width":"","mm_sub_padd":"","mm_sub_border":"","mm_sub_inline":"","mm_elem_order":"name","mm_elem_space":"","mm_elem_padd":"","mm_elem_border":"","mm_elem_border_a":"","mm_elem_border_rad":"","mc1_tl":"","mc1_title_tag":"","mc1_el":"","modules_gap":"","m_padding":"","all_modules_space":"36","modules_border_size":"","modules_border_style":"","modules_border_color":"#eaeaea","modules_divider":"","modules_divider_color":"#eaeaea","h_effect":"","image_alignment":"50","image_height":"","image_width":"","image_floated":"no_float","image_radius":"","hide_image":"","video_icon":"","show_vid_t":"block","vid_t_margin":"","vid_t_padding":"","vid_t_color":"","vid_t_bg_color":"","f_vid_time_font_header":"","f_vid_time_font_title":"Video duration text","f_vid_time_font_settings":"","f_vid_time_font_family":"","f_vid_time_font_size":"","f_vid_time_font_line_height":"","f_vid_time_font_style":"","f_vid_time_font_weight":"","f_vid_time_font_transform":"","f_vid_time_font_spacing":"","f_vid_time_":"","show_audio":"block","hide_audio":"","art_audio":"","art_audio_size":"1","meta_info_align":"","meta_info_horiz":"content-horiz-left","meta_width":"","meta_margin":"","meta_padding":"","art_title":"","meta_info_border_size":"","meta_info_border_style":"","meta_info_border_color":"#eaeaea","modules_category_margin":"","modules_category_padding":"","modules_cat_border":"","modules_category_radius":"0","show_cat":"inline-block","modules_extra_cat":"","author_photo":"","author_photo_size":"","author_photo_space":"","author_photo_radius":"","show_modified_date":"","time_ago":"","time_ago_add_txt":"ago","time_ago_txt_pos":"","art_excerpt":"","excerpt_col":"1","excerpt_gap":"","excerpt_middle":"","show_review":"inline-block","review_space":"","review_size":"2.5","review_distance":"","show_pagination":"","pag_space":"","pag_padding":"","pag_border_width":"","pag_border_radius":"","prev_tdicon":"","next_tdicon":"","pag_icons_size":"","text_color":"","main_sub_color":"","sep_color":"","more_icon_color":"","tds_menu_active":"tds_menu_active1","hover_opacity":"","f_elem_font_header":"","f_elem_font_title":"Elements text","f_elem_font_settings":"","f_elem_font_family":"","f_elem_font_style":"","f_elem_font_weight":"","f_elem_font_transform":"","f_elem_font_spacing":"","f_elem_":"","sub_bg_color":"","sub_border_size":"","sub_border_color":"","sub_border_radius":"","sub_text_color":"","sub_elem_bg_color":"","sub_color":"","sub_shadow_shadow_header":"","sub_shadow_shadow_title":"Shadow","sub_shadow_shadow_size":"","sub_shadow_shadow_offset_horizontal":"","sub_shadow_shadow_offset_vertical":"","sub_shadow_shadow_spread":"","sub_shadow_shadow_color":"","tds_menu_sub_active":"tds_menu_sub_active1","f_sub_elem_font_header":"","f_sub_elem_font_title":"Elements text","f_sub_elem_font_settings":"","f_sub_elem_font_family":"","f_sub_elem_font_size":"","f_sub_elem_font_line_height":"","f_sub_elem_font_style":"","f_sub_elem_font_weight":"","f_sub_elem_font_transform":"","f_sub_elem_font_spacing":"","f_sub_elem_":"","mm_bg":"","mm_content_bg":"","mm_border_size":"","mm_border_color":"","mm_shadow_shadow_header":"","mm_shadow_shadow_title":"Shadow","mm_shadow_shadow_size":"","mm_shadow_shadow_offset_horizontal":"","mm_shadow_shadow_offset_vertical":"","mm_shadow_shadow_spread":"","mm_shadow_shadow_color":"","mm_subcats_bg":"","mm_subcats_border_color":"","mm_elem_color":"","mm_elem_color_a":"","mm_elem_bg":"","mm_elem_bg_a":"","mm_elem_border_color":"","mm_elem_border_color_a":"","mm_elem_shadow_shadow_header":"","mm_elem_shadow_shadow_title":"Elements shadow","mm_elem_shadow_shadow_size":"","mm_elem_shadow_shadow_offset_horizontal":"","mm_elem_shadow_shadow_offset_vertical":"","mm_elem_shadow_shadow_spread":"","mm_elem_shadow_shadow_color":"","f_mm_sub_font_header":"","f_mm_sub_font_title":"Sub categories elements","f_mm_sub_font_settings":"","f_mm_sub_font_family":"","f_mm_sub_font_size":"","f_mm_sub_font_line_height":"","f_mm_sub_font_style":"","f_mm_sub_font_weight":"","f_mm_sub_font_transform":"","f_mm_sub_font_spacing":"","f_mm_sub_":"","m_bg":"","color_overlay":"","shadow_shadow_header":"","shadow_shadow_title":"Module Shadow","shadow_shadow_size":"","shadow_shadow_offset_horizontal":"","shadow_shadow_offset_vertical":"","shadow_shadow_spread":"","shadow_shadow_color":"","title_txt":"","title_txt_hover":"","all_underline_height":"","all_underline_color":"#000","cat_bg":"","cat_bg_hover":"","cat_txt":"","cat_txt_hover":"","cat_border":"","cat_border_hover":"","meta_bg":"","author_txt":"","author_txt_hover":"","date_txt":"","ex_txt":"","com_bg":"","com_txt":"","rev_txt":"","shadow_m_shadow_header":"","shadow_m_shadow_title":"Meta info shadow","shadow_m_shadow_size":"","shadow_m_shadow_offset_horizontal":"","shadow_m_shadow_offset_vertical":"","shadow_m_shadow_spread":"","shadow_m_shadow_color":"","audio_btn_color":"","audio_time_color":"","audio_bar_color":"","audio_bar_curr_color":"","pag_text":"","pag_h_text":"","pag_bg":"","pag_h_bg":"","pag_border":"","pag_h_border":"","f_title_font_header":"","f_title_font_title":"Article title","f_title_font_settings":"","f_title_font_family":"","f_title_font_size":"","f_title_font_line_height":"","f_title_font_style":"","f_title_font_weight":"","f_title_font_transform":"","f_title_font_spacing":"","f_title_":"","f_cat_font_title":"Article category tag","f_cat_font_settings":"","f_cat_font_family":"","f_cat_font_size":"","f_cat_font_line_height":"","f_cat_font_style":"","f_cat_font_weight":"","f_cat_font_transform":"","f_cat_font_spacing":"","f_cat_":"","f_meta_font_title":"Article meta info","f_meta_font_settings":"","f_meta_font_family":"","f_meta_font_size":"","f_meta_font_line_height":"","f_meta_font_style":"","f_meta_font_weight":"","f_meta_font_transform":"","f_meta_font_spacing":"","f_meta_":"","f_ex_font_title":"Article excerpt","f_ex_font_settings":"","f_ex_font_family":"","f_ex_font_size":"","f_ex_font_line_height":"","f_ex_font_style":"","f_ex_font_weight":"","f_ex_font_transform":"","f_ex_font_spacing":"","f_ex_":"","mix_color":"","mix_type":"","fe_brightness":"1","fe_contrast":"1","fe_saturate":"1","mix_color_h":"","mix_type_h":"","fe_brightness_h":"1","fe_contrast_h":"1","fe_saturate_h":"1","el_class":"","tdc_css":"","block_template_id":"","td_column_number":3,"header_color":"","ajax_pagination_infinite_stop":"","offset":"","limit":"5","td_ajax_preloading":"","td_ajax_filter_type":"","td_filter_default_txt":"","td_ajax_filter_ids":"","color_preset":"","ajax_pagination":"","ajax_pagination_next_prev_swipe":"","border_top":"","css":"","class":"tdi_32","tdc_css_class":"tdi_32","tdc_css_class_style":"tdi_32_rand_style","context":""}';tdbMenuItem.isMegaMenuFull=true;tdbMenuItem.megaMenuLoadType='';tdbMenu.addItem(tdbMenuItem)});jQuery().ready(function(){var tdbSearchItem=new tdbSearch.item();tdbSearchItem.blockUid='tdi_35';tdbSearchItem.blockAtts='{"results_msg_align":"content-horiz-center","image_floated":"float_left","image_width":"30","image_size":"td_324x400","show_cat":"none","show_btn":"none","show_date":"","show_review":"none","show_com":"none","show_excerpt":"none","show_author":"none","meta_padding":"2px 0 0 15px","art_title":"0 0 5px","all_modules_space":"20","inline":"yes","tdc_css":"eyJhbGwiOnsiZGlzcGxheSI6IiJ9fQ==","float_block":"yes","form_align":"content-horiz-right","icon_color":"#000000","icon_size":"eyJhbGwiOjIwLCJwb3J0cmFpdCI6IjE1In0=","icon_padding":"eyJhbGwiOjIuNCwicG9ydHJhaXQiOiIyLjcifQ==","block_type":"tdb_header_search","post_type":"","disable_trigger":"","show_form":"","show_results":"yes","separator":"","disable_live_search":"","exclude_pages":"","exclude_posts":"","search_section_header":"","results_section_1_title":"","results_section_1_taxonomies":"","results_section_1_level":"","results_section_2_title":"","results_section_2_taxonomies":"","results_section_2_level":"","results_section_3_title":"","results_section_3_taxonomies":"","results_section_3_level":"","results_section_search_query_terms":"","results_section_search_query_terms_title":"","results_section_search_query_terms_taxonomies":"","sec_title_space":"","sec_title_color":"","tax_space":"","tax_title_color":"","tax_title_color_h":"","f_sec_title_font_header":"","f_sec_title_font_title":"Section title text","f_sec_title_font_settings":"","f_sec_title_font_family":"","f_sec_title_font_size":"","f_sec_title_font_line_height":"","f_sec_title_font_style":"","f_sec_title_font_weight":"","f_sec_title_font_transform":"","f_sec_title_font_spacing":"","f_sec_title_":"","f_tax_title_font_title":"Taxonomy title text","f_tax_title_font_settings":"","f_tax_title_font_family":"","f_tax_title_font_size":"","f_tax_title_font_line_height":"","f_tax_title_font_style":"","f_tax_title_font_weight":"","f_tax_title_font_transform":"","f_tax_title_font_spacing":"","f_tax_title_":"","tdicon":"","toggle_txt":"","toggle_txt_pos":"","toggle_txt_align":"0","toggle_txt_space":"","aria_label":"Search","toggle_horiz_align":"content-horiz-left","form_offset":"","form_offset_left":"","form_width":"","form_content_width":"","form_padding":"","form_border":"","form_align_screen":"","input_placeholder":"","placeholder_travel":"0","input_padding":"","input_border":"","input_radius":"","btn_text":"Search","btn_aria_label":"Search","btn_tdicon":"","btn_icon_pos":"","btn_icon_size":"","btn_icon_space":"","btn_icon_align":"0","btn_margin":"","btn_padding":"","btn_border":"","btn_radius":"","results_padding":"","results_border":"","results_msg_padding":"","results_msg_border":"","mc1_tl":"","mc1_title_tag":"","mc1_el":"","results_limit":"","open_in_new_window":"","modules_on_row":"100%","modules_gap":"","m_padding":"","modules_border_size":"","modules_border_style":"","modules_border_color":"#eaeaea","modules_divider":"","modules_divider_color":"#eaeaea","h_effect":"","image_alignment":"50","image_height":"","image_radius":"","hide_image":"","video_icon":"","show_vid_t":"block","vid_t_margin":"","vid_t_padding":"","vid_t_color":"","vid_t_bg_color":"","f_vid_time_font_header":"","f_vid_time_font_title":"Video duration text","f_vid_time_font_settings":"","f_vid_time_font_family":"","f_vid_time_font_size":"","f_vid_time_font_line_height":"","f_vid_time_font_style":"","f_vid_time_font_weight":"","f_vid_time_font_transform":"","f_vid_time_font_spacing":"","f_vid_time_":"","meta_info_align":"","meta_info_horiz":"content-horiz-left","meta_width":"","meta_margin":"","meta_info_border_size":"","meta_info_border_style":"","meta_info_border_color":"#eaeaea","art_btn":"","modules_category":"","modules_category_margin":"","modules_category_padding":"","modules_cat_border":"","modules_category_radius":"0","modules_extra_cat":"","author_photo":"","author_photo_size":"","author_photo_space":"","author_photo_radius":"","show_modified_date":"","time_ago":"","time_ago_add_txt":"ago","time_ago_txt_pos":"","review_space":"","review_size":"2.5","review_distance":"","art_excerpt":"","excerpt_col":"1","excerpt_gap":"","excerpt_middle":"","btn_title":"","btn_border_width":"","form_general_bg":"","icon_color_h":"","toggle_txt_color":"","toggle_txt_color_h":"","f_toggle_txt_font_header":"","f_toggle_txt_font_title":"Text","f_toggle_txt_font_settings":"","f_toggle_txt_font_family":"","f_toggle_txt_font_size":"","f_toggle_txt_font_line_height":"","f_toggle_txt_font_style":"","f_toggle_txt_font_weight":"","f_toggle_txt_font_transform":"","f_toggle_txt_font_spacing":"","f_toggle_txt_":"","form_bg":"","form_border_color":"","arrow_color":"","form_shadow_shadow_header":"","form_shadow_shadow_title":"Shadow","form_shadow_shadow_size":"","form_shadow_shadow_offset_horizontal":"","form_shadow_shadow_offset_vertical":"","form_shadow_shadow_spread":"","form_shadow_shadow_color":"","input_color":"","placeholder_color":"","placeholder_opacity":"0","input_bg":"","input_border_color":"","input_shadow_shadow_header":"","input_shadow_shadow_title":"Input shadow","input_shadow_shadow_size":"","input_shadow_shadow_offset_horizontal":"","input_shadow_shadow_offset_vertical":"","input_shadow_shadow_spread":"","input_shadow_shadow_color":"","btn_color":"","btn_color_h":"","btn_icon_color":"","btn_icon_color_h":"","btn_bg":"","btn_bg_h":"","btn_border_color":"","btn_border_color_h":"","btn_shadow_shadow_header":"","btn_shadow_shadow_title":"Button shadow","btn_shadow_shadow_size":"","btn_shadow_shadow_offset_horizontal":"","btn_shadow_shadow_offset_vertical":"","btn_shadow_shadow_spread":"","btn_shadow_shadow_color":"","f_input_font_header":"","f_input_font_title":"Input text","f_input_font_settings":"","f_input_font_family":"","f_input_font_size":"","f_input_font_line_height":"","f_input_font_style":"","f_input_font_weight":"","f_input_font_transform":"","f_input_font_spacing":"","f_input_":"","f_placeholder_font_title":"Placeholder text","f_placeholder_font_settings":"","f_placeholder_font_family":"","f_placeholder_font_size":"","f_placeholder_font_line_height":"","f_placeholder_font_style":"","f_placeholder_font_weight":"","f_placeholder_font_transform":"","f_placeholder_font_spacing":"","f_placeholder_":"","f_btn_font_title":"Button text","f_btn_font_settings":"","f_btn_font_family":"","f_btn_font_size":"","f_btn_font_line_height":"","f_btn_font_style":"","f_btn_font_weight":"","f_btn_font_transform":"","f_btn_font_spacing":"","f_btn_":"","results_bg":"","results_border_color":"","results_msg_color":"","results_msg_color_h":"","results_msg_bg":"","results_msg_border_color":"","f_results_msg_font_header":"","f_results_msg_font_title":"Text","f_results_msg_font_settings":"","f_results_msg_font_family":"","f_results_msg_font_size":"","f_results_msg_font_line_height":"","f_results_msg_font_style":"","f_results_msg_font_weight":"","f_results_msg_font_transform":"","f_results_msg_font_spacing":"","f_results_msg_":"","m_bg":"","color_overlay":"","shadow_module_shadow_header":"","shadow_module_shadow_title":"Module Shadow","shadow_module_shadow_size":"","shadow_module_shadow_offset_horizontal":"","shadow_module_shadow_offset_vertical":"","shadow_module_shadow_spread":"","shadow_module_shadow_color":"","title_txt":"","title_txt_hover":"","all_underline_height":"","all_underline_color":"#000","cat_bg":"","cat_bg_hover":"","cat_txt":"","cat_txt_hover":"","cat_border":"","cat_border_hover":"","meta_bg":"","author_txt":"","author_txt_hover":"","date_txt":"","ex_txt":"","com_bg":"","com_txt":"","rev_txt":"","shadow_meta_shadow_header":"","shadow_meta_shadow_title":"Meta info shadow","shadow_meta_shadow_size":"","shadow_meta_shadow_offset_horizontal":"","shadow_meta_shadow_offset_vertical":"","shadow_meta_shadow_spread":"","shadow_meta_shadow_color":"","btn_bg_hover":"","btn_txt":"","btn_txt_hover":"","btn_border_hover":"","f_title_font_header":"","f_title_font_title":"Article title","f_title_font_settings":"","f_title_font_family":"","f_title_font_size":"","f_title_font_line_height":"","f_title_font_style":"","f_title_font_weight":"","f_title_font_transform":"","f_title_font_spacing":"","f_title_":"","f_cat_font_title":"Article category tag","f_cat_font_settings":"","f_cat_font_family":"","f_cat_font_size":"","f_cat_font_line_height":"","f_cat_font_style":"","f_cat_font_weight":"","f_cat_font_transform":"","f_cat_font_spacing":"","f_cat_":"","f_meta_font_title":"Article meta info","f_meta_font_settings":"","f_meta_font_family":"","f_meta_font_size":"","f_meta_font_line_height":"","f_meta_font_style":"","f_meta_font_weight":"","f_meta_font_transform":"","f_meta_font_spacing":"","f_meta_":"","f_ex_font_title":"Article excerpt","f_ex_font_settings":"","f_ex_font_family":"","f_ex_font_size":"","f_ex_font_line_height":"","f_ex_font_style":"","f_ex_font_weight":"","f_ex_font_transform":"","f_ex_font_spacing":"","f_ex_":"","el_class":"","block_template_id":"","td_column_number":3,"header_color":"","ajax_pagination_infinite_stop":"","offset":"","limit":"5","td_ajax_preloading":"","td_ajax_filter_type":"","td_filter_default_txt":"","td_ajax_filter_ids":"","color_preset":"","ajax_pagination":"","ajax_pagination_next_prev_swipe":"","border_top":"","css":"","class":"tdi_35","tdc_css_class":"tdi_35","tdc_css_class_style":"tdi_35_rand_style"}';tdbSearchItem.jqueryObj=jQuery('.tdi_35');tdbSearchItem._openSearchFormClass='tdb-drop-down-search-open';tdbSearchItem._resultsLimit='4';tdbSearch.addItem(tdbSearchItem)});

AIDA

EDITOR PICKS

Live Shopping dan Peak Season Ramadah Dongkrak Kinerja J&T Express di Kuartal Pertama 2025

5 Tips Strategis Bagi Pencari Kerja di Tengah “Talent War” 2025

Aleph Perluas Kemitraan dengan Spotify, Kelola Penjualan Iklan Global di Lebih dari 80 Negara

POPULAR POSTS

Hankook Tire Raih Penjualan KRW 4,96 Triliun di Kuartal I 2025

Nippon Paint Pamerkan Inovasi Cat Tangguh di PALMEX dan SEA Indonesia 2025

Allianz Kupas Tuntas Perbedaan Asuransi Kesehatan dan Penyakit Kritis

Free Download

ABOUT US

FOLLOW US