Actionability

July 16, 2011

[Reading Time Estimation: < 1 minute]

Merupakan salah satu syarat dalam pembentukan segmentasi. Artinya pemilihan segmen yang baik harus mempertimbangkan bahwa perusahaan dapat menjalankan langkah pemasaran untuk target segmen tersebut. Syarat yang lain adalah Accessibility; Measurability; Substantiality.

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